Varsity Brands Expands Partnership with DeSL Across Business Divisions

Textile Solutions Group (TSG) announces the expansion of a long-standing partnership between DeSL, a Business Unit of TSG, and Varsity Brands.

Building on a collaboration that began in 2017, the expanded agreement extends DeSL’s platform across additional business units and functionality, supporting greater operational efficiency, supplier collaboration, and process standardization.

Expanding Digital Collaboration Across Divisions

The expanded rollout extends DeSL solutions across Varsity Brands divisions, including Varsity Spirit and BSN SPORTS.

The implementation includes:

• Product Lifecycle Management (PLM)
• Quality Management
• Color Lifecycle Management (CLM)
• Purchase Order (PO) Management

In this next phase, key suppliers will also gain platform access, enabling improved collaboration for quote management and sample requests.

By increasing supplier connectivity and reducing manual workflows, the expanded platform supports faster decision-making and improved operational visibility across teams and divisions.

Supporting Efficiency and Standardization

By expanding the platform across additional workflows and teams, Varsity Brands aims to improve visibility into development milestones, streamline product data management, and strengthen collaboration across suppliers and internal operations.

“By expanding our partnership with DeSL, we are strengthening collaboration across teams and suppliers, improving visibility into development milestones, and streamlining the management of quotes, samples, and product data.”

— Kevin Boleware, Senior Vice President of Manufacturing, Procurement and Product Development at Varsity Brands

This next phase reflects a continued focus on operational excellence, digital collaboration, and scalable business processes.

Strengthening the TSG Digital Ecosystem

As part of Textile Solutions Group, DeSL contributes PLM expertise to an integrated digital ecosystem connecting product development, enterprise processes, and manufacturing operations across the textile and apparel value chain.

The expanded partnership reflects the growing demand for connected digital workflows that improve collaboration, operational visibility, and scalability across complex organizations.

About Varsity Brands

Varsity Brands is a US-based organization serving schools, athletes, and sports communities through its divisions, including Varsity Spirit and BSN SPORTS.

The company operates across apparel, team sports, cheer, dance, and related programs throughout North America.